The Science behind Changing your Mind for Good
“I asked, and you answered... you wanted to know about the research behind Belief Coding Cognitive Rewiring®️ or BCCR) so hold onto your hats!” - Angie Craven | Pocket Rocket
Belief Coding Cognitive Rewiring®️: The Science of Changing your Mind for Good.
Have you ever felt like no matter how hard you try to think positively or break a bad habit that you always end up back where you started? Like there's some invisible force holding you back from real change?
Well, there kind of is. It's called your subconcious mind, and it's running the show more than you think.
Why We Get Stuck in the Same Patterns.
Your brain is like a computer, running on deeply programmed beliefs that were installed before you even knew they existed. These beliefs (often formed in childhood) shape how you see yourself, what you believe is possible, and even how you react to stress, success and relationships.
If deep down you believe....
"I'm not good enough"
"I have to struggle to be successful"
"I don't deserve happiness"
..... then no amount of positive thinking, self help books, or willpower is going to override those core beliefs. You need to change them at a subconcious level.
That's where Belief Coding Cognitive Rewiring®️ comes in....
What is Belief Coding Cognitive Rewiring®️?
It is a powerful cognitive technique that identifies and then changes the subconcious beliefs keeping you stuck. It blends elements of positive psychology, neuroscience, cognitive behavioural therapy and kiniesiology (amongst others) to reprogram limiting beliefs and replace them with empowering ones.
Think of it as upgrading your mental software! Or a washing machine for the brain! Clearing out the old programming that's been holding you back and installing new beliefs that work for you to help you feel, think and behave differently.
The Science behind it: How BCCR®️ works
Belief Coding Cognitive Rewiring®️ is rooted in neuroscience and psycology, specifically the concept of neuroplasticity (your brains ability to reorganise and form new neural connections).
Research shows that our brains are constantly rewiring based on our experiences and thoughts. In a landmark study, neuroscientist Dr Michael Merzenich found that the brain remains malleable throughout our life, meaning we can literally reshape our thinking patterns at any age.
Studies in Cognitive Behavioural Therapy (CBT) also confirm that changing thought patterns leads to measurable changes in brain activity But Belief Coding Cognitive Rewiring®️ takes this a step further by changing thought patterns through working directly with the subconcious mind, where 95% of our daily thoughts and behaviours stem from and are controlled.
The power of emotional memory reconsolidation: Research from Dr Joseph LeDoux shows that emotional memories aren't fixed, they can be rewritten under the right conditions. Belief Coding Cognitive Rewiring®️ taps into this by bringing limiting beliefs to the surface, and working with the memories that created the belief in order to reprogram them in a way that aligns with the life you actually want to live.
Still non the wiser?! In simple terms BCCR works directly with the subconcious to uncover the negative beliefs we hold, rewrite the emotion arouond the memories connected to those beliefs and then reprogram new beliefs which allows the client to move forward and overcome their discomfort.
References: (Merzenich 2013) (Beck 2011) (Bargh & Chartrand 1999) (LeDoux 2015)
Real World Results: What happens when you Rewire your Beliefs using Belief Coding Cognitive Rewiring®️?
So what does this look like in real life?
Imagine...
🎉 Waking up and feeling genuinely confident instead of doubting yourself
🎉 Stepping into new opportunities without that inner voice saying "You're not good enough to do that"
🎉 Reacting differently to stress, challenges and setbacks, because your brain is wired for resilience instead of fear.
I've seen this transformation happen over and over again with clients wo have struggled to be content or struggled with anxiety, self doubt or feeling stuck for years only to experience a breakthrough in just one session.
How to Start Rewiring Your Mind Today
Want to experience this for yourself? Here's a simple first step:
1️⃣ Pay attention to your limiting beliefs
Notice when your inner dialogue is full of doubt or negativity.
2️⃣ Challenge them
Ask yourself "Is this really true? or is it just something I've been taught to believe?"
3️⃣ Change the story
Start replacing those old thoughts with beliefs that actually empower you. Change "I can't do that" to "I'd like to learn how to do that"
And if you're ready for real, instant, lasting change, then this is exactly what I help clients do through 1:1 belief coding cognitive rewiring sessions and group programs.
Curious to see how it works? Take a look at my website here for more information:
Your mind is more powerful than you would believe, let's make it work for you, not against you.
Angie xx